NEW HAVEN, Conn., May 20, 2025 ~ In a new public service announcement (PSA), actor Jack Henry Robbins is using his comedic talents to bring attention to a serious issue facing many families in the United States. The National Diaper Bank Network (NDBN), a nonprofit organization dedicated to providing basic necessities to individuals, children, and families in need, has teamed up with Robbins to shed light on the fact that 1 in 2 U.S. families with young children cannot afford diapers.

Robbins, who is known for his work as a writer, director, and actor, expressed his excitement about being involved in this campaign. "The fact that half of U.S. families with young children can't afford diapers is a serious issue, so it's an honor to use my comedy and nepo baby character for something so clearly good and important as NDBN's mission to end diaper need," he said.

The idea for the PSA came from advertising agency Tombras, who approached Robbins and NDBN with the concept. According to research conducted by Tombras, the term "nepo baby" received significantly more media coverage (99.8%) than the term "diaper crisis" (.2%) in 2024. This highlights the disproportionate attention given to children of famous or influential parents compared to the public health issue of diaper need.

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Joanne Samuel Goldblum, CEO and founder of NDBN, emphasized the simplicity of ending diaper need and expressed gratitude towards Robbins and Tombras for bringing humor to such an important cause. "So many public health issues facing our country are complex and seemingly unsolvable. Ending diaper need is simple and only requires small things like diapers," she said. "We are so grateful to Jack and the entire team at Tombras for bringing a bit of humor to a very real problem that is prevalent in all of our communities."

In the PSA titled "Nepo Babies for Babies," Robbins plays into his aloof nepo baby social media persona to make a point about the need to focus on real babies. He encourages viewers to visit nepobabiesforbabies.org to learn more about NDBN's mission and support their efforts by donating diapers, dollars, or time.

Robbins also shared some behind-the-scenes insights into the making of the PSA, jokingly referring to himself as a difficult lead actor. "I hope people watch the PSA, especially because working with the lead actor, me, was very difficult, because of his ego and self-sabotaging nature. I am relieved we were able to finish the shoot day with only a handful of mini nepo meltdowns," he said.

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The "Nepo Babies for Babies" campaign is the brainchild of independent advertising agency Tombras, which was recently named Ad Age's 2025 Agency of the Year. The family-owned agency is committed to using its creative talents for purpose-driven work.

In conclusion, through this collaboration between NDBN and Jack Henry Robbins, attention is being brought to an often overlooked issue affecting many families in the U.S. The hope is that by using humor and highlighting the simplicity of ending diaper need, more people will become aware and take action to support NDBN's mission.

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