NEWPORT BEACH, Calif., Aug. 27, 2024 ~ Chipotle Mexican Grill (NYSE: CMG) has announced the testing of a new menu item, Chipotle Honey Chicken, at 80 of its restaurants in Nashville, Tennessee and Sacramento, California. This latest chicken innovation promises to add a unique heat and touch of sweetness to guests' go-to orders.

The culinary team at Chipotle has developed this new chicken dish by creating a bold twist on hot honey using only real ingredients. The chicken is marinated with seared, smoked adobo (chipotle) peppers, seasoned with savory Mexican spices, and finished off with a touch of pure honey. Before introducing the limited-time item in test markets, the company conducted consumer taste tests as part of its stage-gate process. The results were overwhelmingly positive, with the spicy and sweet flavors of Chipotle Honey Chicken surpassing consumer expectations and receiving the highest marks of any chicken innovation that Chipotle has tested.

Chief Brand Officer Chris Brandt expressed his excitement for this new menu item, stating that consumers have shown their enthusiasm for sweet heat flavor combinations. He believes that Chipotle Honey Chicken will capture fans with a whole new level of excitement.

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This is not the first time that Chipotle has introduced premium chicken menu items. Over the past two years, they have launched Chicken al Pastor and Pollo Asado, both of which have been well-received by guests. With chicken being their most popular protein choice, these limited-time offerings have gained a passionate following among customers. In fact, Chicken al Pastor was so popular that it became the number one requested menu item after its first campaign and returned just one year later.

Innovation is a top priority for Chipotle, and they strive to create craveable and chef-driven menu items that cater to guests' desire for variety and new flavor experiences. The company aims to introduce two to three menu innovations per year using their stage-gate process to listen to guest and employee feedback, test, and learn before deciding on a national launch strategy.

For those interested in trying Chipotle Honey Chicken, it is currently available for a limited time at the 80 test locations in Nashville and Sacramento. For more information and video assets, visit https://www.youtube.com/watch?v=u-ObiSyd8ho. With its unique blend of spicy and sweet flavors, this new chicken dish is sure to sizzle at Chipotle.

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