NASHVILLE, Tenn., Feb. 10, 2025 ~ Hankook Tire, a leading global tire maker, has announced the promotion of Kyuwang (Ken) Cho to Senior Vice President of PCLT Sales and Marketing for its North America Headquarters in Nashville, Tennessee. This promotion will be effective as of February 1.

In his new role, Cho will be responsible for overseeing Marketing Strategy, Technical Services, Canada Marketing, and Supply Chain & Logistics Operations. With his extensive experience and expertise in driving sales and strategic market growth, Cho will play a crucial role in enhancing Hankook's presence in the North American market. This includes the implementation of Hankook's newly relaunched ONE Program, which offers recognition and incentives to tire dealers across the country.

According to Rob Williams, President of Hankook Tire America Corp., Cho's promotion comes at a crucial time as the company continues to expand its presence in North America. Williams believes that Cho's experience will be instrumental in achieving both collaborative innovation at Hankook and success for their dealers.

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With over 25 years of experience with Hankook, Cho brings a deep understanding of diverse market dynamics and a unique blend of global insight and localized strategy to his new role as Senior Vice President of Sales and Marketing. Prior to this promotion, he served as Vice President of U.S. PCLT Sales and Vice President of Global Sales for Hankook in Korea where he led international market expansion and strategic sales initiatives.

Cho's promotion is also timely as Hankook ramps up production at its Tennessee Plant and completes its Phase 2 and Phase 3 expansion plans. The company is confident that Cho's leadership will bring synergy to their sales and marketing efforts, ultimately driving growth for both Hankook and their dealers.

Hankook Tire continues to make strides in the competitive tire industry with this latest promotion showcasing their commitment to excellence in sales and marketing under Cho's leadership.

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