SEVIERVILLE, Tenn. - Tennsun -- As the real estate market continues to evolve, one local agent in the Smoky Mountains area has harnessed the power of "Target Marketing" to strategically expose properties to the most suitable buyers, achieving higher sale prices as a result.

Sevierville, Tennessee - May 21, 2024 - If you've followed the Smoky Mountains real estate market for a while, you've undoubtedly heard of Liam Story through his successful real estate media and marketing company, "Tennessee Real Estate Media." Now a licensed agent, Liam is taking his degree in marketing and years of experience in real estate marketing to a new level by directly applying them as a real estate agent. He has recently enhanced his marketing strategy with what he terms "Target Marketing."

The old tactic of listing homes in local magazines along with other brokerage listings is becoming obsolete. Liam Story has refined a method of Target Marketing, investing his own resources to attract the ideal buyer based on their interests, hobbies, family size, age, and even financial status.

In today's marketing landscape, it's crucial to align your property with potential buyers most likely to be interested in it, similar to how coupons at the grocery store are printed based on your regular purchases.

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When queried about how this modern strategy helps sell homes for more, Liam explained: "If a home is situated in a top-rated school district, it will likely attract families with school-aged children, not retirees. If the home includes a fenced yard, it's ideal for families with pets. A wine cellar could attract those with a penchant for wine, increasing the property's appeal. This targeted approach helps buyers see a house as their 'Dream Home,' which they are often willing to pay a premium for."

By leveraging comprehensive marketing data from both online and offline sources, it's inefficient for an agent to merely list a property on the MLS and hope for the best. For homeowners in the area, selling your property quickly and for the highest price is our utmost goal. Working with an agent who excels in superior marketing and exposure can significantly increase the final sale price of your property.

About Liam Story: To learn more about this targeted marketing strategy and how you might benefit from it when selling your home, contact Liam Story (License #: 377402), at Tennessee Trust Realty by calling 865-205-6003, emailing liam@liamrealtor.com, or visiting his website at liamrealtor.com